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01/12/2024

Audience Persona Template

Audience Persona — Fill In

Name

Age

Descriptor (occupation/lifestyle)

Location

Gender

Education level

Income level

Family status

Dependents (#)

Technology comfort level

Tools / Apps used

Overview (daily life / interests / challenges)

Time spent (activities / habits)

Values (key personal values)

Motivated by (core driver or goal)

Often seeks out (experiences / products / info)

Core motivation (desire to...)

Mindset / worldview

Top values (list)

Frustrations / obstacles

Emotional drivers

Decision style

Typical tendency

Primary goal / aspiration

Main challenge / barrier

Long-term goal

Short-term focus

Currently needs (solutions / products / support)

Platforms / environments

Devices used

Purpose (activity)

Content type (consumed)

Learning / engagement style

Decision process

Influenced by

Active times online

Communities / content engaged with

Primary interests / hobbies

Secondary interests / social activities

Aspirations (ideal lifestyle)

Emotional benefit sought

Favorite platforms / media outlets

Devices used most often

Content format preferences

Influences (people or brands followed)

Discovery behavior

Brand/creator traits gravitated to

Reasons for trust

Turn-offs / deal-breakers

Preferred tone of communication

Primary decision factor

Emotional trigger to act

Values alignment / impact

Specific alignment desired

Scenario goal / problem

Scenario solution (what they search for)

Your brand / product they find

Scenario action taken

Scenario emotion

Scenario result / transformation

Summary descriptor

Summary values

Summary seeks

Summary motivation

Summary challenges

Summary loyalty earned by

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